Work

Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

Year: 2017

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2018.1378304

Authors: Andrea Insch, Ron Cuthbert

Institution: University of Otago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2768919331

FWCI: 1.484

Cites: 43

Cited by: 14

Related to: 10