Work

The Influence of Celebrity Endorsement on Consumer Purchasing Behaviour of Alcohol in the South African Market

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Social Sciences

DOI: 10.1080/09718923.2016.11893510

Authors: S. Pramjeeth, T. Majaye-Khupe

Institution: MANCOSA

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2769445751

FWCI: 0.496

Cites: 14

Cited by: 10

Related to: 10