Work

An investigation of B-to-B brand value: evidence from manufacturing SMEs in Taiwan

Year: 2018

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2018.1454645

Authors: Kaili Yieh, Ching-Hsuan Yeh, Timmy H. Tseng, Yi-Shun Wang, Yu-Ting Wu

Institutions: National Changhua University of Education, National Taichung University of Science and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2794499080

FWCI: 1.73

Cites: 67

Cited by: 12

Related to: 10