Work

Role of consumer traits and situational factors on impulse buying: does gender matter?

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-12-2016-0239

Authors: Sunil Atulkar, Bikrant Kesari

Institution: Maulana Azad National Institute of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2795768356

FWCI: 16.95

Cites: 64

Cited by: 174

Related to: 10