Work

Buying sales promotion items: Support or a timebomb underneath your brand policy?

Year: 1998

Type: article

Authors: Arjan J. van Weele, Marian Dingena, A. Hoogeveen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803472841

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Related to: 10