Work

Antecedents of Elaboration Extent for Cause Related Marketing

Year: 2015

Type: article

Source: Indira Management Review

Authors: Neela Mani kanta Kota, P. Srivalli

Institution: Vikrama Simhapuri University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2804467439

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