Work

Surprise as a marketing tool

Year: 2001

Type: conference-paper

Source: TU/e Research Portal

Authors: Joëlle Vanhamme, Adam Lindgreen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804596533

FWCI: 2.378

Cites: 23

Cited by: 5

Related to: 10