The Retailing Practices of Hardware and Construction Supply Firms in the National Capital Region
Year: 2017
Type: article
Study design: Observational Study
Abstract: This research study aimed to evaluate the retailing practices of hardware and construction firms in the National Capital Region in the aspect of merchandise buying and handling, selling of merchandise, store operation, retail firm promotion, human resource management, and financial planning, and to determine if these practices were effectively established by the firms. The study utilized the descriptive method of research which is appropriate to use in evaluating the retailing practices of hardware and construction supply firms in the National Capital Region. A total of two hundred eighty two (282) respondents were surveyed, out of nine hundred seventy three (973) total populations. Slovin’s formula was adopted to take into account confidence level and margin of error. Survey questionnaire was used as instrument in evaluating the two hundred eighty two (282) respondents of the hardware and construction firms in the National Capital Region. Tables were used in the presentation of data and SPSS in analysis and interpretation of data. The researcher evaluated the retailing practices. The respondents owner have similar views on the problems encountered when grouped according to profile in terms of years of work experience as retailers with an overall mean of 3.32 ranks number one, as a whole were evaluated somewhat serious. The problems encountered by the respondents companies in the use of their retailing practices are somewhat serious. Rank number one, with an overall mean of 3.32, was by number of years in operation. By form of business organization, by startup capital, and by store location were rank 2nd, as shown by the overall mean of 3.31. Rank 3 was by present number of employees, with an overall mean of 3.30.positively and verbally interpreted as effective. Rank number one with an overall mean of 4.47 is the financial planning; ranks 2nd are merchandise buying and handling with 4.28, human resource management with 4.21 ranks 3rd. Both Selling of the merchandise and store operation with 4.12 rank 4th, while retail firm promotion with an overall mean of 3.12 ranks last. By and large, a blend of these practices was an effective approach of retailing in the hardware and construction supply firms.
Author: Maria Dolores Y. Orinday
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2806728050