Work

An Exploratory Comparison of Materialism and Conspicuous Consumption in Pakistan

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2018.1467292

Authors: Madhoo Dev, Jeffrey Steven Podoshen, Muhammad Shahzad

Institutions: Rutgers, The State University of New Jersey, Franklin & Marshall College, University of Gujrat

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807149513

FWCI: 4.472

Cites: 34

Cited by: 22

Related to: 10