Work

The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel

Year: 2018

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2018.1488637

Authors: Emory S. Daniel, Elizabeth C. Crawford Jackson, David K. Westerman

Institutions: Appalachian State University, North Dakota State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809554369

FWCI: 19.35

Cites: 56

Cited by: 120

Related to: 10