Work

Düşük Maliyetli Havayolu Firmaları ile Tam Hizmet Veren Havayolu Firmaları Marka Kişiliklerinin Karşılaştırması: Türk Havayolları - Pegasus Havayolları İncelemesi - Brand Personality Comparison of the Low Cost Airlines And Full Service Airlines: Turkish Airlines - Pegasus Airlines Analaysis

Year: 2018

Type: article

Abstract: sonucuna varılmıştır.

Source: Journal of Business Research - Turk

DOI: 10.20491/isarder.2018.455

Author: VAHAP ÖNEN

Institution: Okan University

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $150

OpenAlex ID: W2809821995

FWCI: 0.346

Cites: 22

Cited by: 3

Related to: 10