Work

The Effect of Locus of Control on Message Acceptance and Recall.

Year: 1985

Type: article

Authors: Catherine Cole, Surendra Singh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W281920405

FWCI:

Cites: 9

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Related to: 10