Work

Business marketing in France: can the case be made for “French exceptionalism” or is it just a slight variation?

Year: 2018

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2018.1488842

Authors: Houcine Akrout, Joseph Kaswengi, Pierre Valette-Florence

Institutions: INSEEC School of Business and Economics, Université d'Orléans, Centre National de la Recherche Scientifique, Centre d'Etudes et de Recherches Appliquées à la Gestion, Université Grenoble Alpes

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2829487688

FWCI:

Cites: 65

Cited by: 1

Related to: 10