Work

The Influence of Perceived Quality and VMD Fitness of Fashion Brand on Brand Attitude and Purchase Intention

Year: 2007

Type: article

Source: Journal of Marketing Management Research

Authors: 박현희, Jung Ok Jeon, Wonil Kwak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883877652

FWCI: 0.921

Cites:

Cited by: 16

Related to: 10