Work

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Year: 2018

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2018.1528475

Authors: Sonal Kureshi, Sujo Thomas

Institutions: Indian Institute of Management Ahmedabad, Ahmedabad University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ahmedabad University

OpenAlex ID: W2896599005

FWCI: 5.803

Cites: 60

Cited by: 44

Related to: 10