Work

The Effects of Brand Cognition Process in Automobile Marketing in the Developed Countries

Year: 2018

Type: article

Source: International Journal of Asian Business and Information Management

DOI: 10.4018/ijabim.2019010105

Authors: Gautam Dutta, Abhishek Dutta

Institutions: Indian Institute of Foreign Trade, Chulalongkorn University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2897680353

FWCI:

Cites: 25

Cited by: 1

Related to: 10