Work

Impact of Mood of the Millennial Customers on Purchase of Apparels Online

Year: 2018

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-5225-5690-9.ch011

Author: Anusha Thakur

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2906447471

FWCI:

Cites: 4

Cited by: 1

Related to: 10