Work

Redefining Touchpoints: An Integrated Approach for Implementing Omnichannel Service Concepts

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-030-00749-2_16

Authors: Juha Kronqvist, Teemu Leinonen

Institution: Aalto University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2907640481

FWCI: 6.195

Cites: 33

Cited by: 10

Related to: 10