Work

The V-Model of Service Quality

Year: 2018

Type: book

Abstract: The V-Model of Service Quality offers a powerful tool for measuring service quality. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers.

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/9781787696037

Author: Grafton Whyte

Institution: University of Namibia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2908248166

FWCI:

Cites: 2

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Related to: 10