Work

A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign

Year: 1983

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568300200102

Authors: Gary M. Armstrong, Metin N. Gurol, Frederick A. Russ

Institutions: University of North Carolina at Chapel Hill, Saint Joseph's University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2909488579

FWCI:

Cites: 35

Cited by: 18

Related to: 10