Work

Assessing Social Impacts of New Products: An Attempt to Operationalize the Macromarketing Concept

Year: 1985

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391568500400113

Authors: Gregory D. Upah, Richard E. Wokutch

Institution: Virginia Tech

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2910048233

FWCI:

Cites: 21

Cited by: 1

Related to: 10