Get started
Author

Gregory D. Upah

Emerging perspectives on services marketing
1983 · Leonard L. Berry, G. Lynn Shostack, et al. · American Marketing Association eBooks · 1,033
Services marketing in a changing environment
1985 · Thomas Bloch, Gregory D. Upah, et al. · American Marketing Association eBooks · 265
Product complexity effects on information source preference by retail buyers
1983 · Gregory D. Upah · Journal of Business Research · 17
Applying the Concept of Perceived Risk to Buying Influence in Industrial Firms
1980 · Gregory D. Upah · ACR North American Advances · 12
Changes in industrial buying: Implications for industrial marketers
1980 · Gregory D. Upah, Monroe M. Bird · Industrial Marketing Management · 10
The marketing of services : why and how is it different? / BEBR No. 584
1979 · Kenneth P. Uhl, Gregory D. Upah · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign) · 6
PDF
Regulation and the Disadvantaged: The Case of the Creditors' Remedies Rule
1979 · Alan R. Andreasen, Gregory D. Upah · Journal of Marketing · 3
Effects of product complexity on information source importance in marketing channels
1979 · Gregory D. Upah · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign) · 2
A Hierarchical Attitude Model for Corporate Advertising and Market Segmentation
2015 · Jeffrey E. Danes, Gregory D. Upah, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Assessing Social Impacts of New Products: An Attempt to Operationalize the Macromarketing Concept
1985 · Gregory D. Upah, Richard E. Wokutch · Journal of Public Policy & Marketing · 1
The marketing of services: Applications in the urban realm
1981 · Kenneth P. Uhl, Gregory D. Upah · Computers Environment and Urban Systems · 1
The Consumer Expenditure Survey: Prospects For Consumer Research
1981 · Gregory D. Upah, Seymour Sudman · ACR North American Advances · 1
The Use of Telephone Dials as Attitude Scales: A Laboratory Experiment
1980 · Gregory D. Upah, Stephen C. Cosmas · Journal of the Academy of Marketing Science · 1
A Hierarchical Approach to Advertising Strategy
2014 · Jeffrey E. Danes, Gregory D. Upah · Developments in marketing science: proceedings of the Academy of Marketing Science
The marketing of services : applications in the urban realm / BEBR No. 665
1980 · Kenneth P. Uhl, Gregory D. Upah · Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)
PDF
Works count: 15
Citation count: 1,353
H-index: 6
I10-index: 5
Year
Topic
Type