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The marketing of services : why and how is it different? / BEBR No. 584
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Year:
1979
Type:
article
Source:
Illinois Digital Environment for Access to Learning and Scholarship (University of Illinois at Urbana-Champaign)
Authors:
Kenneth P. Uhl,
Gregory D. Upah
Language:
English
Topic:
Customer Service Quality and Loyalty
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
green
OpenAlex ID:
W2804527969
FWCI:
Cites:
Cited by:
6
Related to:
10