Work

Sns 유형이 브랜드충성도 및 광고태도에 미치는 영향: 브랜드개성의 매개효과를 중심으로

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.22903/jbr.2018.33.2.75

Authors: Hee-Jung Lee, Moon‐Kyung Cha

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2929237237

FWCI: 0.352

Cites:

Cited by: 2

Related to: 10