Work

Role of Entertainment in Fostering Consumer Delight at Shopping Malls in Coimbatore City

Year: 2018

Type: article

Source: i-manager’s Journal on Management

DOI: 10.26634/jmgt.13.2.14055

Authors: K. SASI KUMAR, SULTANA M. SADIKA, M. VASUDEVAN

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2942235237

FWCI:

Cites: 7

Cited by:

Related to: 10