Work

Fairy tales of global consumer culture in a polarizing world

Year: 2019

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-11-2018-0314

Author: Marieke de Mooij

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2943576249

FWCI: 2.646

Cites: 11

Cited by: 22

Related to: 10