Year: 2017
Type: article
Abstract: The use of marketing concept philosophy in a company's program is not just an effort of those who are given the responsibility of sales and marketing, but an endeavor attempted by everyone in an organization. Requirements needed for consumer-oriented organizational development include some activities i.e. inculcating consumer-oriented values and beliefs which are supported by top management, integrating markets and consumers into the process of strategic planning, creating marketing management & developing a strong program, creating a basic measurement of performance on the basis of markets, and developing commitment to consumers throughout the organization.
Source: Paspalum Jurnal Ilmiah Pertanian
Author: Euis Dasipah
Institution: Universitas Winaya Mukti
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
Funder: Universitas Indonesia
OpenAlex ID: W2946853345