Work

Influence of Display Ads on Additional Product Purchase

Year: 2019

Type: article

Source: Journal of the Association for Information Systems

Authors: Jyoti Jagasia, Rakhi Thakur, Renuka Kamath

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969464474

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