Work

Contemporary Issues in Branding

Year: 2019

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780429429156

Authors: Tuğra Nazlı Akarsu, T.C. Melewar, Pantea Foroudi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2972205294

FWCI: 2.261

Cites:

Cited by: 13

Related to: 10