Work

Brand value in the process of internationalisation

Year: 2017

Type: article

Source: World Scientific News

Authors: Maria Halemba-Pawlik, Aleksandra Czarnecka

Institution: University of Economics in Katowice

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2977413191

FWCI:

Cites: 34

Cited by:

Related to: 10