Work

The role of tie strength in bank credit card referral reward programs with scarcity messages

Year: 2019

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-02-2019-0070

Authors: Chanho Song, Tuo Wang, Haakon T. Brown, Michael Y. Hu

Institutions: California State University, San Bernardino, Kent State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979768043

FWCI: 1.048

Cites: 50

Cited by: 15

Related to: 10