Work

Branding und Unternehmenskommunikation: Marken im öffentlichen Diskurs

Year: 2019

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-03894-6_17-1

Author: Jürgen Häusler

Institution: Leipzig University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995308371

FWCI: 5.674

Cites: 18

Cited by: 6

Related to: 10