Work

Starbucks and its brand performance in the formation of patron retention

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2019.10.33.10.67

Authors: Heesup Han, HakJun Song, In Young Jung, Hee-kyoung Jung

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2995753231

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