Work

Relevance of the Higher-Order Brand Love Prototype in a Service Context

Year: 2019

Type: article

Source: Review of Marketing Science

DOI: 10.1515/roms-2019-0061

Authors: Rosa E. Rios, Hernan E. Riquelme, Abdulaziz Sinno

Institutions: Victoria University, La Trobe University, Maastricht School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2996046546

FWCI:

Cites: 45

Cited by: 2

Related to: 10