Work

A Study on the Expansion of the Luxury Fashion Brand Aura Using SNS Data Mining

Year: 2019

Type: article

Source: The Korean Society of Costume

DOI: 10.7233/jksc.2019.69.8.076

Authors: Chung, Kyung Hee, Lee, Mi Suk

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education, National Research Foundation of Korea

Award: G8310185949

OpenAlex ID: W2998545995

FWCI:

Cites: 28

Cited by:

Related to: 10