Work

How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Year: 2020

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.09.050

Authors: Eun-Ju Lee, Hanah Choi, Jinghe Han, Dong Hyun Kim, Eunju Ko, Kyung Hoon Kim

Institutions: Sungkyunkwan University, Beijing Institute of Fashion Technology, Yonsei University, Changwon National University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research Foundation of Korea

Awards: G4964514092, G4970960272

OpenAlex ID: W3000444875

FWCI: 19.52

Cites: 66

Cited by: 156

Related to: 10