Клиентоориентированное Обслуживание Как Стратегический Приоритет В Деятельности Организации Санаторно-курортного Типа
Year: 2019
Type: article
Abstract: The main guidelines and concept of modern client-oriented policy inthe service sector have been created as the dominant development of service activities. The goals of specific features of the business processes have to satisfy customersand are based on a realistic estimate of the client company's policies and actions. Theinvestigation of (klientorientirovannogo care) client-oriented service : statistical observation on the example of the sanatorium-and-Spa organizations, evaluation of theimplementation of service standards and client satisfaction level allows the elementsof client oriented services to be considered strategic priorities in the activities of organization of sanatorium type. In the research there were used such methods as a survey, a questionnaire, a method of peer review of the focus group. The realization ofthe effective client-oriented policy will help to solve customer problems, improve thequality of service, customer loyalty, expand customer base, neutralize seasonality ofservices, increase profits and competitiveness of the Organization in general.
Source: CyberLeninK (CyberLeninka)
Language: Russian
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3000645302