Work

Global Marketing and Advertising

Year: 2022

Type: book

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781036231903

Author: Marieke de Mooij

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3000698286

FWCI: 1.589

Cites:

Cited by: 163

Related to: 10