Work

Social media resources and export performance: the role of trust and commitment

Year: 2020

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-02-2019-0084

Authors: Mahmoud Abdulai Mahmoud, Matilda Adams, Aidatu Abubakari, Nicholas Oblitei Commey, Adelaide Naa Amerley Kastner

Institutions: University of Ghana, Central University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3015961007

FWCI: 9.838

Cites: 102

Cited by: 59

Related to: 10