Work

Understanding Consumer’s Online Impulse Buying Behavior in Social Commerce

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of the Association for Information Systems

Authors: Samah Gobara, Rose Alinda Alias, Omayma Husain, Naomie Salim

Institution: University of Technology Malaysia

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3018893113

FWCI: 0.265

Cites: 22

Cited by: 1

Related to: 10