Work

Neuromarketing as an Environmental Awareness Tool: The Sustainable Consumption

Year: 2020

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-7998-3115-0.ch022

Authors: Alexandre Silva de Quevedo, Daniela Müller Quevedo, Paola Schmitt Figueiró, Elissa Kerli Fernandes

Institutions: Universidade Federal do Rio Grande do Sul, Universidade Feevale

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3021959488

FWCI: 4.925

Cites: 42

Cited by: 5

Related to: 10