Work

Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-07-2019-0137

Authors: Muhammad Sabbir Rahman, Md Afnan Hossain, Mohammad Tayeenul Hoque, Md Rifayat Islam Rushan, Mohammad Iftekhar Rahman

Institutions: North South University, BGMEA University of Fashion & Technology, University of Wollongong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3043821811

FWCI: 6.408

Cites: 152

Cited by: 86

Related to: 10