Work

Postmodern Discourse in Digital Advertising: A Study on “Deneysel Bankacilik” Advertising Series

Year: 2020

Type: book-chapter

Source: Advances in multimedia and interactive technologies book series

Parent work: Handbook of Research on New Media Applications in Public Relations and Advertising

DOI: 10.4018/978-1-7998-3201-0.ch011

Author: Mehmet Yakin

Institution: Istanbul Arel University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3043889214

FWCI:

Cites: 12

Cited by:

Related to: 10