Work

The Mediating Effect of Perceived Usefulness and Brand Attitude in relationship between Consumer-Brand Metrics

Year: 2020

Type: article

Source: International Journal of Business Innovation and Research

DOI: 10.1504/ijbir.2020.10030850

Authors: Maninder Singh, Gursimranjit Singh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3045497252

FWCI:

Cites:

Cited by: 1

Related to: 10