Work

Consumption and everyday life

Year: 1997

Type: article

Author: Hugh Mackay

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W306311024

FWCI: 6.264

Cites:

Cited by: 94

Related to: 10