Work

Perceived design affordance of new products: Scale development and validation

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2020.08.010

Authors: Dhouha El Amri, Houcine Akrout

Institution: Institut National de la Statistique et des Etudes Economiques

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3082857147

FWCI: 4.423

Cites: 86

Cited by: 58

Related to: 10