Work

The Effect of Product Attributes and Brand Power on Product Evaluation

Year: 2007

Type: article

Source: 감성과학

Authors: Yoon-Young Jo, Yong-Sik Yoon, Jee-Yun Cho, Sooyoung Kim, Jung-Ah Park, Sun-A Choi, Hong-Chun Jung, Young-Woo Sohn

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3084175014

FWCI:

Cites:

Cited by: 1

Related to: 10