Work

Mental imagery: A lever for valuing an intangible offer

Year: 2020

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570720954312

Authors: Ibtissame Abaidi, Sinda Agrebi, Imed Ben Nasr, Patrice Cottet

Institutions: Université de Bordeaux, Excelia Business School, Institut de Recherche en Gestion des Organisations, Université de Reims Champagne-Ardenne

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093987828

FWCI: 0.577

Cites: 92

Cited by: 4

Related to: 10