Work

Green brand communication, brand prominence and self–brand connection

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-04-2020-2874

Authors: Jialing (Catherine) Lin, Zhimin Zhou, Civilai Leckie

Institutions: Shenzhen University, Swinburne University of Technology

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3100000031

FWCI: 5.154

Cites: 69

Cited by: 53

Related to: 10