Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects
Year: 2020
Type: article
Source: Consumer Psychology Review
DOI: 10.1002/arcp.1064
Authors: Ike Silver, George Newman, Deborah A. Small
Institutions: University of Pennsylvania, Yale University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3111919829